Social Media Image Sizes — 2026 Complete Guide

The definitive reference for social media image dimensions. Profile photos, cover images, post images, stories, reels, and video sizes for every major platform — updated for 2026.

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Twitter / X

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TypeSize (px)RatioNotes
Profile Photo400 x 4001:1Displays as circle
Header/Banner1500 x 5003:1Cropped on mobile
In-Feed Image1200 x 67516:9Recommended for tweets
Card Image800 x 4181.91:1Link preview cards
Video1920 x 108016:9Max 2:20 length
TypeSize (px)RatioNotes
Profile Photo400 x 4001:1Displays as circle
Cover Image1584 x 3964:1Personal profile
Company Cover1128 x 1915.9:1Company page
Post Image1200 x 12001:1Square recommended
Link Preview1200 x 6271.91:1Article share
Carousel/PDF1080 x 10801:1Document posts
TypeSize (px)RatioNotes
Profile Photo320 x 3201:1Displays as circle
Square Post1080 x 10801:1Standard feed post
Portrait Post1080 x 13504:5Takes more feed space
Landscape Post1080 x 5661.91:1Less common
Story / Reel1080 x 19209:16Full-screen vertical
Carousel1080 x 10801:1Same as square post
TypeSize (px)RatioNotes
Profile Photo170 x 1701:1Displays as circle
Cover Photo820 x 3122.6:1Desktop display
Post Image1200 x 6301.91:1Shared image
Story1080 x 19209:16Full-screen vertical
Event Cover1920 x 10051.91:1Event page header
Video1280 x 72016:9Feed video
TypeSize (px)RatioNotes
Profile Photo200 x 2001:1Displays as circle
Video1080 x 19209:16Standard TikTok video
Video (alt)1920 x 108016:9Horizontal format
TypeSize (px)RatioNotes
Channel Icon800 x 8001:1Displays as circle
Channel Banner2560 x 144016:9Safe area 1546x423
Thumbnail1280 x 72016:9Critical for CTR
Video1920 x 108016:91080p standard
Shorts1080 x 19209:16Vertical short-form
TypeSize (px)RatioNotes
Profile Photo165 x 1651:1Displays as circle
Standard Pin1000 x 15002:3Recommended
Square Pin1000 x 10001:1Alternative format
Long Pin1000 x 21001:2.1Infographic style
Idea Pin1080 x 19209:16Story-style pins
TypeSize (px)RatioNotes
Profile PhotoSynced from Instagram1:1Managed via IG
Post Image1080 x 10801:1Square recommended
Portrait Image1080 x 13504:5Vertical format

Image optimization tips

Use the right format

JPEG for photographs (smaller file size), PNG for graphics with text or transparency, GIF for simple animations.

Upload at exact dimensions

Uploading images at the recommended size prevents the platform from resizing and compressing your image further.

Design for mobile first

Over 85% of social media usage is on mobile. Make sure text is readable and details are visible on small screens.

Keep text to 20% of image

Facebook and Instagram historically reduce reach for images with too much text. Keep overlay text minimal and impactful.

Frequently Asked Questions

Need content to go with your images?

PostCraze generates AI-powered captions, descriptions, and posts optimized for every platform.